Technological advances are driving product innovation, creating unprecedented challenges for designers in all industries, and this is particularly evident in the automotive industry. Automakers are working to upgrade the ADAS-enabled L2 autonomous driving technology to L3 and L4, and eventually to develop AI-based systems to SAE Level 6 in the field of autonomous driving. Level 3 passenger cars are already on the road in several parts of the world, and Level 4 autonomous taxis are currently in extensive trials on city streets such as San Francisco